Past Events




Introducing the Association of Career Professionals’
Marketing Your Business Webinar Series

Part One: Selling Career Services to Organizations - Winning Strategies
Presented by Louisa Jewell
Date/Time: March 30, 2005, 3PM EST
Cost: $32 US

Online Workshop Description:

Effective selling nurtures good client relationships by helping your clients make more profitable business decisions; truly a win-win situation. This webinar will introduce you to the concepts and strategic techniques used in consultative selling and how to leverage them to build and nurture long-term partnerships with your clients. By selling improved customer profits, rather than products or services, you'll be a driving force in making your clients more competitive.

You will learn:
  • The sales cycle and how excellent service plays an important part in the sales process
  • How to identify and nurture sales opportunities while working on a client project
  • Effective consultative selling questioning techniques that uncover hidden opportunities
To see the video introduction click here:

http://www.drakeintl.com/interactive/na/im/acp/

To register, please go to the ACP International website at:

https://secure.acpinternational.org/learning.html

Stories About Selling:
The Good, The Bad and The Ugly
Thursday January 20, 2005

 January is always a good time to get a fresh start and think about what we want to achieve in the new year. Do you want some inspiration to energize you for 2005? Join us for an entertaining night when we hear your stories, fears, challenges and joys about going out and marketing yourself and selling your wares - the good and the bad. Take this opportunity to release some stress - stop marketing yourself and just plain laugh about it. This is an evening where every voice and any story - however ordinary, extraordinary, hidden or difficult might be heard and told and brought to life by a professional troupe of actors and musicians.

Our special guests are from the Toronto Playback Theatre Project, which is dedicated to listening to people's stories and transforming them spontaneously into theatre. Their mission is to provide organizations with dramatic, audience-interactive performances and programs that build trust, deepen dialogue and generate opportunities for personal and professional development. We had the pleasure of partaking in this interactive theatre experience and we had so much fun we just had to invite you to experience it too!

Come out, have some fun and support a great cause!

Date & Time: Thursday, January 20, 7:00 - 9:30 PM
Location: Dixon Hall, 58 Sumach Street (near Queen and Parliament)
Cost: Donation of your choice - All proceeds benefiting Dixon Hall, Career Steps
Registration: Required

Here's what they're saying about Toronto Playback:

  • "Very engaging, moving, joyful, funny, sad. Much admiration for actors - such talent, courage and freedom! I found it stimulating, creatively leading me inward and outward at the same time. Inspiring, rejuvenating, reflective. Thanks!"

  • "What a delightful, thought provoking evening. I loved to see the depth and skill of your spontaneous playback troupe. I appreciated the sensitivity of our conductor, Chris von Baeyer, and his ability to find the important threads of each story. I didn't particularly come to tell my story but it becomes clear at this intentional community event that that's why we are here - to tell, to engage, to feel deeply together. Bravo!"

Ellacentre Mompreneur Workshop Series

This 6-week series features 10+ leading women entrepreneurs sharing tips, insight, strategies and guidance on how to build your own business as a mother with many competing demands.

Whether you are in the initial idea phase or are making the decision to turn your pet project into a real business, Ella’s Mompreneur Series is for you.

Guaranteed you will walk away with new insights and tangible information that will help turn your plan into action!

6 workshops Include:

  1. “Planning Your Business – The Mompreneur”

    Paula Jubinville, Managing Partner, Aqueous Advisory Group and co-author, "Raising Your Business: A Canadian Woman's Guide to Entrepreneurship" talks about how to map your business and forge a path that works for you both professionally and personally.

    Wednesday, January 26 (7:00 PM – 9:00 PM)

  2. “Working out the Numbers - Small business Accounting and Financing”

    Christie Henderson C.A., Henderson Partners, leads an informative workshop shedding light on what every small business owner needs to know about accounting, start-up capital, incorporation and more.

    Wednesday, February 2 (7:00 PM – 9:00 PM)

  3. “A View from the Trenches – Secrets of the Trade from Real Women Business Owners”

    A lively exchange giving you the opportunity to get tips and words of wisdom from 5 seasoned women entrepreneurs:

    • Kathryn From & Shery Leeder, Partners, Bravado! Designs
    • Kristi Herold, Founder/Director, Toronto Central Sport & Social Club
    • Trish Magwood, Owner/Operator, Dish Cooking Studio
    • Pam Willocks, Founder, Portables Plus Ltd.
    Wednesday, February 9 (7:00 PM – 9:00 PM)

  4. “Effective Marketing and PR – Building a Solid Communications Strategy to Start and Grow your Business”

    Ann Gallery, Owner, High View Communications, shares how Mompreneurs can use PR to kick-start their business. She will also explore how to create and implement a solid marketing strategy with limited resources.
    Wednesday, February 16 (7:00 PM – 9:00 PM)

  5. “Selling for Success – How to be a Better Salesperson”
    Louisa Jewell, Founder, Crystallizers, a career management and sales consulting firm, will talk about how to bridge from your marketing plan to building a sales plan. She’ll share what are the important components of a sales plan; how to identify, find, and target your perfect customers; and effective questioning techniques to really understand your customer's requirements. Louisa will also touch upon using technology as your "invisible salesperson" – an important skill for mompreneurs who are always short on time!

    Wednesday, February 23 (7:00 PM – 9:00 PM)

  6. “Balancing Business and Family – An Impossible Equation?”

    Karen Wright MBA, PCC, one of Canada’s most experienced coaches explores the question on everyone’s minds – can personal happiness and professional fulfillment be achieved all at once? Through lively exchange and gentle guidance, Karen will discuss how to create a plan of action that works for you and your family. Be proactive about achieving balance, not reactive!

    Wednesday, March 2 (7:00 PM – 9:00 PM)


DATES: Wednesday Jan 26th – Web March 2rd
7:00 PM – 9:00 PM
(Includes workshop + plenty of time for Q & A and lively discussion)
PRICE: $225/series (6 weeks)
REGISTRATION: Begins January 3rd – (This is a series run by the Ellacentre, so you must contact Ella at 416.425.6500 to register. Space is Limited)